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Lead Generation Manager

Lead GenerationLead GenerationFull TimeRemoteSeniorTeam 1-10Since 2024Company SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$90K - $110K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

• Own monthly and quarterly lead targets across • Maintain and improve CAC and CPL benchmarks • Forecast performance by channel and DMA • Shift budget dynamically based on ROI performance • Oversee performance across affiliate & lead aggregators, warm transfer providers, and new providers • Improve lead-to-retainer conversion rates • Audit intake processes for friction points • Align marketing messaging with intake scripting • Implement call tracking and routing improvements • Maintain clean attribution logic • Leverage Litify, CallRail, GA4, performance dashboards, and Sigma/BI tools • Identify over or under-stated channels • Create weekly performance reporting tied to signed clients, not just leads • Monitor lead quality across sources • Identify fraud, duplication, and non-qualified patterns • Work with operations to refine targeting criteria • Ensure compliance with legal advertising standards

Job Requirements

  • 3-5+ years in performance marketing or lead generation
  • Experience managing $1M+ annual digital budgets
  • Strong knowledge of affiliate ecosystems
  • Advanced Excel or BI reporting skills
  • CRM familiarity (legal CRM experience preferred)

Benefits

  • year-end discretionary performance bonus

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