Role Description

The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership.

• Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets.
• Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics.
• Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns.
• Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes.
• Leverage marketing automation, CRM, and analytics to measure performance and forecast impact.
• Lead and develop a high-performing demand generation team and agency partners.
• Collaborate with Product Marketing on messaging and go-to-market launches.
• Continuously test, optimize, and scale high-performing channels.

Qualifications

• 10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles.
• Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies.
• Strong expertise in pipeline modeling, attribution, and funnel analytics.
• Experience selling into banks, credit unions, or regulated financial institutions preferred.
• Strong cross-functional leadership and sales alignment skills.

Benefits

• This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise.
• Work with a seasoned executive team.
• Make a direct impact on company growth and market expansion.