• Activate Microsoft relationships in new or under-penetrated markets and industries • Establish rhythms of the business with Microsoft field teams and Sales leadership • Embed with VPs of Sales and sellers during new market or industry launches • Execute joint go-to-market and pipeline acceleration activities • Plan and deliver channel-focused events and joint sales engagements • Orchestrate follow-up and handoff of opportunities generated • Support co-sell motions alongside Sales and Alliance Specialists • Track activation metrics including leads generated and pipeline influenced • Partner with Sales Operations to ensure visibility into impact • Transition stabilized relationships and motions to Alliance Specialists • Move quickly to the next priority activation area