• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. • Build and manage channel budgets and forecasts • Build strategies and relationships that drive both brand growth and performance • Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. • Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. • Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. • Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. • Own and advance our attribution modeling, experimentation, and insights