• Plan and execute cross-channel campaigns across email, social, and video • Translate brand goals into clear messaging, targeting, and channel strategy • Ensure the right message reaches the right audience at the right moment • Maintain campaign consistency across the multi-brand portfolio while honoring individual brand voices • Own campaign execution including segmentation, onboarding, and lifecycle flows • Support list growth, deliverability, and performance optimization • Balance promotional initiatives with audience engagement and retention • Collaborate with brand leads to develop social and video-driven campaigns • Leverage AI-native tools to accelerate creative production • Define and track meaningful campaign KPIs aligned to business goals • Partner with brand leads, creative teams, and leadership to ensure campaign alignment