• Effectively generate product demand by educating and engaging customers through the promotion of the Generics pharmaceutical portfolio. • Proactively identify business opportunities and present value propositions aligned to customer needs and objectives. • Establish and deepen relationships with key decision makers and influencers within assigned organizations. • Function independently, with a high degree of sales proficiency, to drive sales performance and ensure sales forecasts and assigned budgets meet or exceed territory expectations. • Identify and drive opportunities with assigned customers, and develop strategies to gain and increase sales, product share, revenue, and profit through compliance to GPO, Individual and Company-based agreements. • Develop and execute product pull-through strategies that increase adoption and usage of Meitheal products. • Develop, execute, and monitor territory and business plans; strategically and consistently targeting key stakeholders within each account to expand product usage and customer base. • Conduct customer calls and meetings to drive contract compliance, discover unmet opportunities and position the Company’s future products. • Advance customers along the sales continuum and gain product usage commitment through effective questioning, active listening, contract negotiation, objection handling, and utilizing approved marketing and sales materials. • Provide market intelligence to internal teams as received, and as requested. • Achieve success in a matrixed selling environment in which the need for collaboration and cross-functional discipline is critical. • Cross-functional partners may consist of National Accounts, Marketing, Contract Marketing, Commercial Analytics, and Operations colleagues. • Use data tools and insights, and other informational sources, to determine strategies and tactics for business decision-making. • Utilize CRM technology in an accurate and timely manner to report activities, account level details, and pipeline opportunity management. • Ensure compliance with all company policies, procedures, principles, values, and applicable laws. • Comply with all company training requirements, learning modules, required acknowledgements (IC plans, Compliance, etc.). • Complete all training and administrative duties, successfully and on time. This includes, but is not limited to accurate and complete call reporting, expense report management, time off management, etc. • Travel as required, to support customer and commercial team meetings.