• Drive the go-to-market strategy for dbt, and specifically features that position dbt for AI workflows and use cases, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities. • Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations. • Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt. • Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap. • Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt. • Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities. • Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy. • Work with Revenue Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint. • Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.