• Develop and lead a patient marketing strategy focused on reaching abortion-determined minded women through the most effective channels using the latest technologies available. • Plan, implement, and evaluate marketing campaigns, using performance data to determine what is working and where adjustments are needed. • Regularly review and analyze marketing metrics, including digital performance, referral sources, and campaign outcomes, and provide insights to leadership. • Manage the patient-facing website, ensuring content is accurate, welcoming, user-friendly, and optimized for search engines. • Oversee patient-focused social media platforms with a strategic approach to content, engagement, and trust-building. • Seek out and partner with the most effective third-party marketing vendors, actively evaluating performance and making strategic recommendations to improve results. • Create and update brochures, signage, and outreach materials aligned with marketing priorities and audience needs. • Strategically build and maintain relationships with schools, clinics, pregnancy test providers, and other referral partners. • Identify and prioritize outreach opportunities that are most likely to generate patient referrals. • Track outreach efforts, referral activity, and partner engagement to evaluate effectiveness. • Represent the organization at community events and health fairs with a clear outreach goal and follow-up plan. • Support the planning and execution of patient-focused events such as baby showers and awareness campaigns, with clear goals and outcomes. • Collect, organize, and analyze outreach data, marketing metrics, and event results. • Prepare clear and concise reports for leadership and board review, highlighting impact, trends, and recommendations. • Maintain a shared marketing calendar and ensure outreach and marketing records are accurate and up to date.