• Lead NPI project with linear solution for Antibody Expression from concept phase to successful launch • Drive VoC and conduct market research to identify unmet needs, shape product requirements, and develop launch positioning & strategy • Manage product lifecycle including P&L, market analysis, product roadmap & strategy, pricing review, process optimization, and internal system upgrades • Enable global commercial teams with training, tools, and on-market support • Collaborate with Marketing to develop GTM strategy and create marketing collateral • Partner closely with R&D and Production to build new capabilities, resolve issues, and enhance existing services through customer feedback and market insights