• Conduct live demonstrations, evaluations, and customer presentations showcasing laser system capabilities and applications • Provide product and application expertise to support smooth integration of laser systems into customer operations • Assist customers in developing and optimizing laser parameters, processes, and system configurations for various materials and applications • Collaborate with engineering, service, and applications teams to refine laser performance, process efficiency, and customer outcomes • Provide advanced technical and application support to the sales team and customers • Act as a national laser expert supporting RBMs and RSRs during complex or high-value sales opportunities • Identify prospective laser customers nationwide using external databases, market intelligence tools, and industry insights • Work jointly with RBMs and RSRs to advance, manage, and close qualified laser opportunities • Participate directly in front-line selling activities, including negotiations and order closing