• Sales Execution • Manage full lifecycle of the product sales process, including new business development and lead-generation via programs and other initiatives • Apply a consultative approach to identify customer needs, present solutions, and close business • Account Development • Build and maintain strong relationships with key OB/GYN, Primary Care, Internal Medicine and other clinicians, including community practices, academic centers, and integrated delivery networks • Identify, develop, and manage commercial relationships with key opinion leaders in Primary Care, OB/GYN, Oncology, and other key healthcare professionals. • Attend local trade shows, industry conferences and networking events. • Strategic Territory Management • Develop and execute territory plans to exceed sales goals • Identify and capitalize on commercial opportunities for growth within a specific region or geography – predominately in the traditional out-patient practices, but also inclusive of institutions, local insurance payors, physician groups, long term care facilities, etc. • Clinical Education: Deliver compelling presentations on Myriad hereditary cancer screening, genomics, and precision and personalized insights to OB/GYN, Primary Care, Internal Medicine, and other providers. • Cross Functional Collaboration • Collaborate with the marketing team on the development and continuous improvement of sales and marketing collateral. • Partner with medical affairs, operations, payer markets, and other internal teams to support seamless product adoption and integration. • Market and Competitor Intelligence • Monitor competitive activity and provide actional insights to internal stakeholders and partners to drive and improve strategy and execution • Stay current on industry and marketplace trends in the areas of personalized medicine. • Compliance: Adhere to all regulatory and company guidelines in promotional activities.