• Be the Voice of the Customer: Actively engage with both external and internal customers through interviews, site visits, and data analysis to deeply understand their problems, identify pain points, and gather continuous feedback. • Translate the strategic product vision and customer needs into clear, executable user stories and define the associated acceptance criteria. • Maintain the product backlog, ensuring it accurately reflects business priority, as well as new ideas and customer feedback. • Prioritize work into sprints to deliver features as aligned with the overall product roadmap. • Set direction and lead development team to accomplish sprint goals and deliver high-quality product features. • Work closely with the Engineering and Platform team to align on technical solutions and best practices for continuous delivery. • Collaborate seamlessly with UI/UX designers to improve the product's usability and overall user experience as applicable. • Validate that acceptance criteria are met before launch, ensuring that the delivered working software achieves the defined business objectives. • Plan product releases and execute effective communication to stakeholders and end-users to ensure a flawless rollout of product enhancements.