Growth Lead, Home Services
Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 2-10
Location
United States
Posted
1 day ago
Salary
$165K - $184K / year
Seniority
Lead
No structured requirement data.
Job Description
About the role
We’re hiring a Growth Lead, Home Services to build and lead our go-to-market strategy for Home Services — small and mid-sized trades and field-service businesses like HVAC, plumbing, cleaning, and other local service providers that depend on fast, reliable customer communication.
Your mandate is simple but ambitious: win Home Services.
This is a high-ownership, entrepreneurial role for someone who thrives in ambiguity and likes building from zero to one. Operating at the intersection of growth, product, partnerships, and sales, you’ll drive the go-to-market and the product so we build the definitive solution for Home Services and capture this vertical at scale. You’ll operate with significant autonomy and be expected to influence the product roadmap, craft sharp positioning, build and launch campaigns, and drive cross-functional momentum to achieve measurable growth.
Building relationships in the Home Services ecosystem is core to this role — you’ll be in the field at industry events and conferences, meeting directly with owners and operators, identifying partnership opportunities, and translating those insights into programs that drive growth.
This role reports to the VP, Marketing.
Some of the things you’ll do:
Own the vertical strategy and outcomes
- Define and evolve our go-to-market strategy for Home Services.
- Partner closely with Product to shape the roadmap, ensuring we build the right features, workflows, and AI capabilities to win the vertical.
- Partner with leadership to evaluate pricing and packaging strategies that accelerate adoption in Home Services while protecting long-term value.
- Clarify target segments, positioning, offers, and growth priorities.
- Establish and own customer acquisition and revenue targets for the vertical.
Drive cross-functional execution
- Create alignment around priorities and ensure work moves forward with urgency.
- Partner closely with Growth & Product Marketing, Product, Partnerships, Sales, Content, Design, and Web to bring our Home Services initiatives to life.
- Identify product gaps or feature opportunities required to win Home Services and work with Product to drive them forward.
- Identify friction in messaging, onboarding, or the sales process and drive improvements.
Launch and test new growth motions
- Own the outcome, not every channel. In some cases, you’ll drive campaigns end-to-end. In others, you’ll activate existing channel owners to execute within their domains.
- Design and run structured experiments to learn what drives acquisition and improves conversion.
- Activate Home Services-specific campaigns, partnerships, or outbound programs.
- Move quickly, learn fast, and scale what works.
Represent Quo in the market
- Attend key Home Services events and conferences.
- Build relationships with operators, influencers, and partners in the space.
- Bring real customer insight back into our messaging and growth strategy.
About you
- 8+ years of experience in growth, product, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.
- You have direct experience working at an early-stage startup (Seed–Series B), where you operated with limited structure and helped build systems from scratch. (Former founders a plus)
- You have a track record of owning clear revenue or acquisition targets and consistently delivering against them.
- You’re equally comfortable executing hands-on and influencing across teams to drive work forward without formal authority.
- You are AI-native and deeply proficient with tools like Claude Code or similar. You use AI to accelerate research, experimentation, and decision-making.
- You’re energized by being in the field, talking to customers, and understanding how an industry truly operates.
- You’re highly organized and comfortable managing multiple initiatives at once.
- You have strong project management instincts. You can define plans, set timelines, align stakeholders, and keep work moving.
- You’re scrappy, resourceful, and biased toward action.
- Experience working with or selling into Home Services businesses is a strong plus.
Compensation
The annual base salary range for this position is as follow, plus equity and benefits:
- SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $184,000 USD
- All other US Locations: $147,000 - $164,000 USD
- Canada: $168,000 - $187,000 CAD
The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.
Job Requirements
- 8+ years of experience in growth, product, or go-to-market roles in B2B startups, with meaningful experience serving SMB customers.
- Direct experience working at an early-stage startup (Seed–Series B), where you operated with limited structure and helped build systems from scratch. (Former founders a plus)
- Track record of owning clear revenue or acquisition targets and consistently delivering against them.
- Comfortable executing hands-on and influencing across teams to drive work forward without formal authority.
- AI-native and deeply proficient with tools like Claude Code or similar. Uses AI to accelerate research, experimentation, and decision-making.
- Energized by being in the field, talking to customers, and understanding how an industry truly operates.
- Highly organized and comfortable managing multiple initiatives at once.
- Strong project management instincts. Can define plans, set timelines, align stakeholders, and keep work moving.
- Scrappy, resourceful, and biased toward action.
- Experience working with or selling into Home Services businesses is a strong plus.
- Compensation
- The annual base salary range for this position is as follows, plus equity and benefits:
- SF Bay Area, Los Angeles, Seattle, Portland, Boston, New York, and Washington, DC Metro: $165,000 - $184,000 USD
- All other US Locations: $147,000 - $164,000 USD
- Canada: $168,000 - $187,000 CAD
- The ranges displayed reflect the target for new hire salaries, and within each range, individual pay is determined by your skills and experience, as well as relevant education.
- Your recruiter can share more and answer questions about the specific salary range during the hiring process.
- Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.
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