• Present and promote Lyons products and services to current and potential customers. • Develop and implement action plans and schedules to meet specific targets within the assigned territory. • Identify, qualify, and acquire new distributor and operator accounts within the assigned territory. • Monitor and follow up on national account programs to ensure compliance. • Provide support to brokers and beverage partners at food shows within your geographic area. • Assist brokers and Lyons account managers in effectively selling to new end-users and implementing programs. • Coordinate training sessions for distributors, operators, and brokers to educate customers on effectively marketing our product categories. • Prepare and submit various status reports, including tracking sales activities to achieve objectives.