Bryant and Stratton College

Founded in 1854, Bryant and Stratton College is a higher education institution dedicated to providing relevant, real-world programs that prepare students for su

Paid Media Director

Performance MarketingPerformance MarketingFull TimeRemoteLeadCompany Site

Location

New York

Posted

1 day ago

Salary

$140K - $150K / year

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

• Lead Bryant & Stratton College’s paid media strategy across all digital and traditional channels • Develop and lead the paid media strategy and roadmap across paid channels • Continuously evaluate performance through a full-funnel lens • Serve as day-to-day contact between Bryant & Stratton College and paid media agency partners

Job Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field
  • 7+ years of progressive experience in paid media management
  • Expertise in ad and marketing technology platforms (e.g., Google Ads, Meta Ads Manager)
  • Strong analytical skills with proficiency in data tools such as Google Analytics
  • Experience managing budgets of $10M+ annually
  • Proven ability in agency and vendor management

Benefits

  • Health insurance
  • 401(k) plan
  • Paid time off
  • Professional development

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