• Build, launch, and optimize integrated marketing campaigns that generate qualified leads and support enterprise pipeline goals. • Develop multi-channel programs, including events, webinars, ABM, outbound sequences, digital advertising, and content syndication, to drive engagement and conversion. • Partner closely with Sales to align campaigns with target accounts, opportunity stages, and revenue objectives. • Manage agencies and channel partners to ensure coordinated execution and measurable impact. • Work closely with Sales leadership to define, maintain, and evolve rules of engagement, including lead routing logic, qualification criteria, MQL/SQL definitions, and follow-up expectations. • Collaborate with SDR/BDR teams to ensure clean, timely, and actionable handoffs that increase speed to lead, response rates, and conversion. • Maintain shared dashboards and communication rhythms to ensure Marketing and Sales are aligned on priorities, pipeline progression, and account engagement. • Diagnose gaps in the marketing/sales/revenue flow and implement improvements across process, tooling, and messaging. • Own 1:Many and 1:Few ABM strategy, including segmentation, outreach orchestration, personalization, and measurement. • Maintain real-time visibility into account lists (cold/warm/hot), opportunity status, buying committees, and behavioral signals. • Identify themes and insights from active opportunities and use them to shape messaging, offers, and campaign direction. • Design and operate nurture journeys that move prospects from awareness to MQL to SQL, and support customer re-engagement and expansion. • Build persona-based and stage-based lifecycle programs that improve relevance, accelerate sales cycles, and boost conversion rates. • Continuously refine nurture paths through A/B testing, scoring improvements, workflow optimization, and behavioral insights. • Serve as a hands-on expert in HubSpot (or similar marketing automation platforms), owning campaign setup, workflows, nurture logic, scoring models, email operations, and reporting. • Ensure flawless data hygiene, lead routing, attribution, and automation across MAP platforms and Salesforce. • Partner with Revenue Operations on lead flow, routing rules, field mappings, and campaign influence models. • Manage email marketing, segmentation, list building, and deliverability best practices. • Own weekly reporting on campaign performance, funnel health, and ROI; translate insights into strategic recommendations. • Experiment aggressively, optimizing channels, creative, audience targeting, and spend to improve lead quality and cost efficiency. • Deliver dashboards and insights to key stakeholders across Marketing, Sales, and the executive team. • Collaborate with content, creative, and field marketing teams to bring campaigns to life. • Introduce operational improvements to scale demand generation efforts efficiently. • Perform other responsibilities as required.