• Develop and execute a cohesive go-to-market strategy for the employer/broker verticals in partnership with the leadership team, aligned with Covera's broader organizational goals. • Define structured pipeline & process in partnership with the ELT and Commercial leadership team, aligned with Covera's commercial goals. • Define and refine commercial models, including pricing strategy and value-based reimbursement frameworks. • Work closely with the product team to translate market feedback into scalable solutions. • Oversee the prospecting function - guide and direct all top of funnel activity. • Help shape and build marketing collateral to support high-impact narratives and outreach materials. • Operate as a trusted partner to the CEO, supporting the design and execution of Covera’s highest-profile GTM initiatives. • Lead strategic partnership development with external stakeholders, including major employers, healthcare providers, and third-party administrators. • Structure and negotiate complex partnerships and vendor agreements. • Personally build top-of-funnel activity through prospecting, cold outreach, and direct engagement with employers and healthcare organizations. • Own the full sales cycle — from first contact through closing — to drive revenue and expand Covera’s client base. • Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding.