• Analyzes territory and develops strategies to attain all assigned sales quotas inclusive of capital equipment, disposable products and specialty/strategic new product initiatives. • Sells, promotes and supports all company products, programs and services to hospitals, surgery centers, doctor’s offices, clinics, etc. in sales territory. • Provides and supports educational programs regarding electrosurgery in general, and Erbe technology in particular, to the customer base in the assigned territory. • Participates in and supports tradeshows and meetings within the assigned territory and any such events outside the territory as may be deemed necessary. • Provides management in a timely manner with all required sales reports, forecasts, expense reports, case and weekly activity reports. • Practices sound fiscal fundamentals in the daily management of business activities regarding business-related expenses and the use of demonstration equipment, product samples, supplies, etc. • Stays within assigned expense and sample budgets. • Handles customer communications and follow-up on sales leads in timely manner, generates and monitors accurate sales quotes, conducts product evaluations and provides accounts with adequate in-service for products. • Notifies company immediately of any potential complaints relating to all products sold; documents and maintains records to support QA/RA department in compliance with all QSR requirements. • Maintains demonstration inventory in good condition and returns upon request for technical service, calibration and replacement within the instructed time frame. • Complies with all company policies and builds solid relationships with both in-house and field employees. • Assists in the development of luminary sites within assigned territory to ensure excellent evaluation outcomes. • Collaborates with the marketing team to develop and produce promotional and advertising materials.