• Identifies and develops new leads and opportunities • Utilizes all available sales prospecting tools, systems, and resources to build and maintain a robust sales pipeline • Creates, maintains, and communicates sales activity and customer development reports • Follows the sales playbook from initial prospecting through opportunity qualification • Works with assigned company accounts to develop relationships, identify needs, and support ongoing sales efforts • Enters all customer interactions into the CRM system throughout the day • Maintains and updates the company sales database to support sales initiatives and data integrity