• Manage the day-to-day operations of all brand social media channels (Instagram, X, Threads, Broadcast Channels, Meta, TikTok, YouTube, YouTube Community, Veeps) • Schedule and post all content across channels, prioritizing native tools and tags over pre-scheduling including development of captions/copy (tone, voice) for team approval • Maintain and update the editorial calendar (including tags and product links), ensuring alignment across Marketing, Content, Partnerships, PR, Editorial, Product teams campaign launches • Ensure all content is optimized per platform, leveraging best practices in copy, tags, and timing • Collaborate with the creative team to deliver assets required for posting • Actively engage with audiences through likes, comments, and DMs to foster a vibrant community around our brands with pre-approved responses • Respond to brand-related questions, comments, brand mentions, and DMs in a timely and brand-appropriate manner • Support influencer, ambassador, artist/band, label & management social amplification efforts by monitoring and engaging with their content daily • Lead social listening to identify trending topics, audience conversations, and cultural moments relevant to the brand • Track industry news and social media trends, providing insights for engagement opportunities • Compile and distribute regular reports on campaign efficacy, identifying areas for growth and optimization • Provide weekly and monthly reports summarizing key metrics, learnings, and recommendations • Coordinate with internal teams / stakeholders and collaborators to streamline consistency and distribution timelines