• Advise and counsel leaders, teams, and the broader organization on how to strategically leverage social media to strengthen corporate reputation, expand executive visibility, and advance PatientPoint’s leadership in healthcare. • Execute a comprehensive social media vision that positions PatientPoint as an innovative category leader across LinkedIn, Facebook, Instagram and emerging platforms. • Create compelling, high-impact content that tells the PatientPoint story, showcases innovation, and engages audiences including healthcare professionals, industry partners, patients, and prospective talent. • Design and execute executive visibility strategies, including social platform presence for PatientPoint leaders, to elevate corporate reputation and thought leadership. • Establish and enforce best practices, playbooks, and guidelines that ensure all social media activity—enterprise and team-led—aligns with corporate strategy and maintains brand integrity. • Lead high-profile social media campaigns supporting product launches, thought leadership, industry events, and employer brand initiatives, ensuring alignment to business objectives. • Define KPIs, track performance, and deliver data-driven insights and recommendations to optimize strategy and demonstrate impact. • Build and nurture an engaged social media community by fostering authentic dialogue, managing PatientPoint’s online reputation, and proactively addressing risks. • Partner with Corporate Communications, Marketing, Talent Acquisition, and other business units to ensure a unified, enterprise-wide approach to external communications. • Oversee external partners and vendors, ensuring deliverables meet enterprise needs and reflect best-in-class execution. • Monitor industry and platform trends, identifying opportunities to innovate and advising leadership on emerging digital strategies.