• Develop and implement a comprehensive AMERICAS field marketing strategy to drive business growth within Named account enterprise organisations, aligning with company goals and objectives • Oversee the creation and execution of marketing events and campaigns targeting named accounts • Build and maintain a strong brand presence within the Americas market by working with brand teams, leveraging thought leadership, content creation, and advocacy programs • Position the company as an industry leader in the Americas through digital and traditional channels, including events, webinars, and conferences • Develop and oversee programs to generate demand, nurture prospects, and drive sales pipeline growth • Collaborate with the sales team to ensure alignment of marketing and sales strategies, improving lead conversion rates and sales cycle efficiency • Cultivate strong relationships with key stakeholders, Sales leadership, Marketing, and Channel teams • Leverage data and analytics to refine marketing strategies, assess campaign effectiveness, lead management and maintain the scorecard to report on key performance metrics to leadership • Collaborate closely with internal teams such as Sales, Product Marketing, Channel and broader marketing colleagues, to ensure cohesive messaging and approach across all Americas-focused initiatives • Manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment