• Develop and execute email and push notification strategies across the customer lifecycle • Write engaging copy that drives customer action and reinforces the value of myDinova Rewards • Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation • Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation • Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels • Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution • Analyze campaign performance data to identify trends, insights, and optimization opportunities • Design and implement A/B testing strategies to improve engagement and point redemption • Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions • Work cross-functionally with product and technology teams to align messaging with new features and capabilities