• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty. • Help shape the formation of the lifecycle strategy for Margin trading both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company. • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem. • Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend. • Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle. • Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value. • Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers. • Additional duties and responsibilities as assigned.