Director, International Marketing

MarketingMarketingFull TimeRemoteLeadTeam 1-10Since 2013H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$210K - $275K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

• Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs. • Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey • Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies. • Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing. • Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors. • Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches • Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth. • Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions. • Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements. • Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Job Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 10+ years of experience in international marketing, growth marketing, or related fields.
  • Experience managing large performance marketing budgets across countries.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
  • Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
  • Fluency in multiple languages is a plus.
  • Ability to travel internationally as needed.

Benefits

  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

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