• Create Demand Across Target Accounts • Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach. • Segment and prioritize ~300 ICP accounts by cohort and tier. • Craft Messaging That Earns Demos • Write relevant, high-signal emails and CTAs that spark curiosity and action. • Pair outreach with social touches, events, executive assists, and direct mail. • Run Regional Events & Direct Mail Campaigns • Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts. • Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance. • Collaborate & Convert • Partner with sales and marketing on Create > Capture > Convert plays each quarter. • Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points. • Keep data clean and reporting sharp in HubSpot. • Learn, Share, and Optimise • Track engagement, report weekly wins, and surface insights for ongoing testing. • Experiment boldly, measure impact, and iterate quickly.