• Build and launch TikTok Shop from zero to a scalable revenue channel, including setup, creator/affiliate ecosystem, content coordination, and performance optimization • Own and drive Amazon end-to-end — listings, merchandising, PPC, promotions, and performance optimization • Support the development of Shopify (DTC) as a secondary channel, with a focus on conversion and retention • Work closely with brand and creative to ensure strong product pages and content across all platforms • Own weekly performance tracking across channels and proactively identify growth levers (pricing, content, promotions, merchandising) • Collaborate closely with the central team on paid media strategy and execution, ensuring alignment between channel performance and marketing efforts • Collaborate with operations and logistics to ensure inventory availability and smooth fulfillment • Stay close to US consumer trends, especially across TikTok and emerging commerce platforms