Role Description

We’re restarting Marketing to make it measurable and manageable: predictive unit economics, and a fast growth process where hypotheses, tests, and decisions are streamlined (from market, product, channel, monetization fit to creative, buying, funnels, etc). We’re looking for a ROI-oriented Fractional CMO/Growth Marketing (strategic + hands-on) who can understand our data/stack quickly and deliver clear results in the first 30–60 days.

What You’ll Do

• Implement predictive channel-level unit economics as the basis for daily budget decisions.
• Establish end-to-end funnel metrics from creative to activation (product, market, segmentation, monetization).
• Keep weekly transparency: dashboard, test status, next steps.
• Run a tight loop: hypothesis → test → insight → decision.
• Standardize experiments (metric, budget, kill criteria, deadline, go/no-go).
• Attribution stack, identify where attribution breaks, and create a plan to fix it (with a timeline to reach 85%+ coverage).
• Manage spend across Google/Meta and other channels through the predictive ROI model.
• Audit and restructure the team: ownership areas, KPIs, output-per-person.

Expected Outcomes

• Day 30: Attribution double scale-up.
• Day 60: LTV/CAC and post-marketing profit boost.
• 2+ top-performing creatives/week (definition agreed in advance); test budget share double reduce.
• Sustainable cadence: 1+ test/week, with decisions and kill criteria.
• Automation plan (creative process + campaign management) to hit targets with a smaller team.

Who We’re Looking For

• B2C subscription scaling track record with personal accountability (MRR scale-up).
• Strategic + hands-on: comfortable in ad platforms and data, fast iteration, strong ROI discipline.
• Technical depth: events/pixels, data pipelines, attribution stacks, integrations.
• Experimentation-first: high testing velocity, strong learning loop, competitor awareness.
• Cross-functional mindset across marketing × product × engineering.

Beyond the Profile (What We Need to Rebuild)

• We want high-velocity iterations across the Segment ↔ Channel ↔ Offer ↔ Monetization loop from the marketing side.
• Rebuild the creative process to be strategic (not reactive).
• Restructure media buying around new funnels; handle attribution + platform re-learning correctly.
• Connect marketing and product experiments end-to-end.
• Launch modern, conversion-focused lead magnets in 2026.

Benefits

• JobHire is a mission-driven, fast-growing, and profitable global company.
• Amazing opportunity to scale-up business growth, improving people’s careers and lives.
• Brilliant team of the strongest A players from McKinsey, Nexters, Gett, Glovo.
• Great opportunities for growth.