• Identify, negotiate and close new activation partners who can help drive usage of Tunnl’s audience and measurement products • Grow revenue with existing partners through optimized integration strategies and relationship management • Accelerate product and platform capabilities with emerging and established data sources • Collaborate with internal Product, Engineering, and Finance teams to structure and operationalize partnerships • Support sales and account teams with new solutions through partnerships • Conduct industry and competitive research to stay ahead of trends, emerging technologies, and partner innovation • Oversee partnership deliverables, including reporting, training, and operational roadmaps • Lead commercial negotiations, including revenue share structures, data licensing terms, API and platform integration agreements, and billing and usage models • Partner with Legal to finalize contracts that balance scalability, compliance, and profitability • Structure incentives to align long-term partner success with platform growth • Collaborate with Sales and Client Experience teams to position partners effectively in market • Partner with Marketing to develop enablement materials, training sessions, and pitch narratives • Support joint marketing initiatives and co-selling strategies • Track and optimize partner revenue contribution • Work closely with Product and Engineering to scope integrations and prioritize roadmap items • Ensure timely and automated audience distribution to partner platforms • Continually optimize taxonomy structure based on market feedback and partner usage