• Responsible for developing and executing comprehensive business plans for national retail accounts • Build and maintain strong relationships with key national accounts and broker network • Understand needs, objectives, and challenges while developing strategies to drive growth • Achieve sales targets and revenue goals while adhering to an annual trade budget • Identify opportunities for upselling, optimizing products or services • Negotiate contracts/pricing and develop joint sales plans • Develop and implement strategic account plans that align with company objectives • Work cross-functionally to drive business plans • Analyze sales data, market trends, and other relevant information • Track key performance indicators (KPIs) and present opportunities for improvement • Lead by example and create an environment that encourages motivation • Set clear goals and performance expectations