• Collaborate with candidates to set up posting schedules and calendars that plan backward from Election Day • Manage the library of Canva templates, ensuring the library evolves to meet candidate needs with minimal manual intervention • Create and update how-to one-pagers and guides that results in increased followers and online engagement • Lead candidates through a standardized onboarding sprint to set up social media accounts and website integrations, moving them quickly toward technical self-sufficiency • Develop and maintain a prompt library for candidates to assist in high-volume organic content creation • Manage the end-to-end identity confirmation and "Paid for by" disclaimer process for Meta and Google; exercise judgment to identify technical roadblocks and create self-service troubleshooting tools that improve candidate outcomes • Help candidates set up their first social media ads, providing hands-on support for technical settings like targeting, budgeting, and scheduling • Provide a digital program ad plan along with best practices on ad spend per week to maximize impact • Analyze ad performance and candidate template usage to proactively refine assets to provide actionable, strategic recommendations for budget optimization • Identify opportunities for process improvements, identifying technical roadblocks and creating simple troubleshooting tools • Engage in team-level, org-wide, or cross-team special projects as assigned by manager or designee • Provide short-term coverage of other Manager-level duties during a leave, vacancy, or PTO