Knotch

Marketing technology built to drive business outcomes for Content, Demand Gen, & Growth Marketers.

Insights Analyst

Business AnalystBusiness AnalystFull TimeRemoteTeam 51-200Since 2013Company SiteLinkedIn

Location

United States

Posted

30 days ago

Salary

$80K - $160K / year

Bachelor Degree3 yrs expEnglishSQLTableau

Job Description

• Analyze complex data from web analytics, journey analytics, and survey platforms to uncover meaningful patterns and insights. • Translate data into stories that connect technical findings to client business goals in language stakeholders understand. • Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies. • Collaborate with Customer Success Managers to tailor reports, insights, and recommendations to each client team's objectives and context. • Support client meetings as needed to help Customer Success Managers communicate findings and answer technical questions. • Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity. • Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers. • Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible.

Job Requirements

  • 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments.
  • Prior startup or growth-stage company experience working in fast-paced, agile environments.
  • SaaS platform experience understanding subscription business models and recurring customer relationships.
  • Required Google Analytics and Adobe Analytics —deep expertise with at least one, proficiency with both preferred
  • Data visualization tools like Tableau or Power BI to create clear, impactful reports
  • Excel/Google Sheets mastery for data manipulation, analysis, and quality control
  • SEO knowledge to interpret organic search performance and content discoverability metrics
  • Data analytics platforms such as Optimizely, Contentsquare, or Amplitude
  • Preferred Journey analytics platforms
  • Survey tools and platforms
  • SQL for advanced data querying and analysis
  • AI experience utilizing AI to code or create analysis
  • Knowledge of GEO (Generative Engine Optimization)
  • Data science methodologies
  • A/B testing and UX design/testing experience

Benefits

  • comprehensive medical, dental and vision insurance eligibility
  • 401(k) plan
  • unlimited PTO
  • 10+ company-paid holidays
  • a daily company-wide break, and more!

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