• Function as the primary sales contact for existing and new accounts within the protein category in the northern US region. • Achieve budgeted revenue and profit goals. • Develop and execute customer engagement strategies; schedule face-to-face meetings and attend industry events. • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, competitors, and reports to senior leadership. • Assists customers with forecasting and reporting movements of products. • Partner with grocery retailers (management and store-level interaction) in coordination with Tosca’s retail team to evaluate new business opportunities. • Engage regularly with customers to foster long-term relationships, resolve issues, and secure agreements. • Develop and execute trial programs that drive adoption and long-term conversion. • Work closely with Marketing, Supply Chain, Operations, Finance, and Procurement to align order fulfilment, pilot programs, and strategic initiatives. • Conduct in-person visits to engage with customers, participate in trade events, and drive field-level execution (~60% travel). • Monitor performance through regular sales reports, forecasts, and budget reviews. • Adjust plans to meet targets. • Ensure Salesforce is updated weekly with accurate data on opportunities, activities, and pipeline status.