• Develop and lead the overall new business strategy across Brains and Mass Culture. • Identify, pursue, and secure new client opportunities in key verticals (lifestyle, tech, entertainment, CPG, and beyond). • Manage the full pipeline — from prospecting and outreach through to pitch, negotiation, and close. • Partner with leadership to shape go-to-market positioning and ensure a cohesive new business narrative for both agencies. • Build and nurture authentic, long-term client relationships based on trust, creativity, and results. • Serve as the first point of contact for potential partners, translating their needs into clear opportunities. • Work hand-in-hand with creative, strategy, and production teams to craft compelling proposals and pitch narratives. • Represent the agencies with confidence in pitches, presentations, and industry events. • Collaborate with agency leadership to forecast growth and set measurable new business goals. • Track, analyze, and report on pipeline performance using CRM and other tools. • Identify opportunities for cross-pollination between Brains and Mass Culture, ensuring clients benefit from the strengths of both. • Stay ahead of cultural, industry, and market shifts to inform proactive outreach and positioning. • Shape and oversee marketing efforts that amplify the agencies’ profiles in the industry. • Partner with leadership and marketing teams to develop thought leadership, case studies, and content that elevate both agencies’ voices. • Drive strategy around events, panels, and award submissions to increase visibility and credibility. • Ensure Brains and Mass Culture maintain a consistent, compelling presence across owned channels, partnerships, and industry platforms.