• Responsible for the sales of consumable and diagnostic lab supplies and instrumentation within a defined territory. • Maintain effective customer relations, develop opportunities for growth within an existing customer base, and assure market penetration and profitability. • Lead and manage the assigned territory to ensure effective, proactive relationships with hospitals, labs, and ancillary medical professionals. • Work closely with internal teams and supplier partner resources to address customer requirements and deliver comprehensive solutions. • Develop and execute a strategic business plan for the territory, establishing clear sales strategies. • Conduct effective sales meetings, presentations, and product discussions with existing and potential customers.