• Develop and execute a holistic SEO strategy spanning technical, on-page, and off-page initiatives. • Conduct keyword research, competitive and SERP analysis, and identify ranking opportunities across high-intent and long-tail content. • Ensure site architecture, metadata, and content structure follow SEO best practices. • Collaborate with Web and Engineering teams to address technical SEO needs (indexation, speed, structured data, etc.). • Track and analyze performance using GA4, GSC, and SEO tools, and recommend data-backed optimizations. • Design and run rapid-cycle experiments across SEO, content, social, community, and emerging channels, in coordination with the Growth Experimentation Lead. • Identify new acquisition opportunities through user behavior insights, cultural trends, and creator ecosystem signals. • Document insights and contribute to the development of repeatable playbooks for organic growth. • Support the content roadmap for organic growth, including landing pages, educational content, tutorials, and evergreen SEO-driven material. • Optimize existing content for improved rankings, engagement, and conversion. • Partner with the Analytics team to define measurement plans, reporting needs, and experiment evaluation. • Translate insights into prioritized growth initiatives and actionable recommendations. • Work closely with Marketing, Product, and Community teams to share organic insights and inform broader strategy.