• Develop and implement omni-channel demand generation campaigns aimed at attracting new qualified leads and upselling existing customers • Design and execute omni-channel campaigns to manage the marketing content calendar, ensuring alignment and timely execution across teams • Coordinate with BDRs and Sales teams to ensure marketing strategies effectively support sales goals, focusing on MQL generation and deal creation. • Utilize HubSpot to its full potential to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights. • Support Compose.ly’s internal SEO and PPC initiatives to make search a reliable and consistent demand channel. • Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution. • Maintain brand consistency across all marketing initiatives, upholding brand integrity. • Create processes that help us scale, maintaining the flexibility needed to innovate