• Own the strategy and execution of Twin’s outbound growth engine across email, LinkedIn, website, and digital touch points • Design and maintain sales-ready outbound sequences, messaging, and talk tracks by persona, industry, and deal stage • Enable social selling by equipping sellers with content, scripts, and activation guidance that gets used • Build trigger-based outbound plays tied to account behavior, engagement, lifecycle stage, and intent signals • Partner with Sales and RevOps to reduce seller effort while increasing meeting rates and pipeline quality • Shift growth execution from lead-based to account- and buyer-centric • Translate GTM priorities into coordinated outbound motions by segment (employers, health plans, brokers) • Ensure messaging is tailored to buyer role, industry context, and stage of consideration • Align outbound marketing tightly with sales motions and field activity • Own HubSpot as an execution layer, not just a campaign tool • Design end-to-end workflows across marketing, sales, and digital channels • Ensure clean handoffs between marketing and sales with clear ownership and timing • Manage the commercial marketing calendar with a focus on pipeline impact, not volume • Partner with MarTech and RevOps to deploy AI-assisted workflows that scale personalization in outbound • Leverage AI to accelerate creation of outbound copy, sales sequences, and social messaging • Design automated follow-up, routing, and scheduling flows that increase speed to conversation • Pilot and scale new experiences such as AI chat, qualification, and meeting booking where they directly support outbound performance • Partner with Product Marketing, Content, and Brand to ensure outbound messaging clearly articulates Twin’s value by audience • Own the translation of positioning into seller-ready language and assets • Ensure consistency across email, social, web, and sales touchpoints • Define and track outbound productivity metrics including: • Analyze performance and continuously optimize plays, messaging, and workflows • Provide clear visibility into what is working and why • Other duties as assigned