• Outbound prospecting • Build and execute targeted outbound sequences into NetSuite finance teams, using intent signals, job change triggers, and partner data to prioritize the right accounts • Lead with workflow-specific pain — invoice capture, approval routing, month-end close — not generic 'AP automation' pitches • Personalize outreach by role, company size, and operational context; research accounts before reaching out • Use a mix of email, phone, and LinkedIn to create conversations, not just contacts • Coordinate with AEs and NetSuite partners on account-based opportunities • Inbound lead response • Work inbound leads with genuine urgency — speed to response is a competitive advantage we protect • Qualify quickly and accurately: understand the pain, validate fit, and hand off a strong discovery call to the AE • Treat every inbound lead as a warm signal worth protecting — not a box to check • Pipeline and process • Log all activity in Salesforce with precision — clean notes, accurate stages, real next steps • Work closely with your team lead and the broader BDR team to share what's working • Contribute to the ongoing development of sequences, messaging, and outbound playbooks