• Define and lead integrated paid media strategies across paid search, paid social, programmatic, display, CTV, and emerging channels. • Translate client business and marketing goals into actionable, performance-driven media plans. • Establish best practices for planning, activation, optimization, and measurement. • Ensure media strategies consistently deliver strong ROI and measurable impact. • Act as the senior media lead for key client accounts. • Lead strategic planning sessions, performance reviews, and executive-level presentations. • Partner closely with account, strategy, and creative teams to deliver cohesive, integrated solutions. • Build trusted relationships with senior client stakeholders through clear insights and results-focused storytelling. • Lead media strategy development for new business pitches in partnership with the VP of Media, including channel approach, performance framing, and measurement strategy. • Support scoping, estimating, and pricing of media services. • Lead, mentor, and develop a high-performing media team. • Oversee discipline leads and senior managers, providing coaching and performance feedback. • Establish effective workflows, quality standards, and ways of working across the department. • Foster a collaborative, accountable, and growth-oriented team culture. • Build and maintain strong relationships with media platforms, vendors, and partners. • Ensure responsible media investment and efficient use of resources. • Stay ahead of media platform changes, emerging channels, and industry trends. • Apply new tools and technologies, including AI-driven solutions, to enhance media strategy and performance.