• Support budgeting, forecasting, and long-range planning with a strong GTM lens • Own acquisition-related financial models (CAC, cohort analysis, channel mix) • Prepare analyses for Executive leadership (board materials, investor diligence) • Continuously improve forecasting accuracy by incorporating funnel dynamics • Build and maintain Looker models (LookML) or equivalent semantic layers in other BI tools • Translate raw data into finance-grade metrics suitable for board and investor reporting • Design and own executive dashboards monitoring that should be self-service and have early-warning indicators • Architect and maintain multi-touch attribution models to evaluate marketing ROI across channels • Partner with Marketing and Sales Ops to define source of truth for leads, opportunities, and customers, as well as reconcile marketing performance metrics with financial outcomes