• Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points • Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks • Build competitive intelligence frameworks and displacement strategies against key competitors • Lead go-to-market planning for new features and product launches • Partner with sales to understand objections and refine talk tracks • Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors • Plan and execute campaigns that generate qualified leads for the sales team • Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos • Manage GovPilot's messaging at industry conferences and events • Collaborate with sales development to optimize lead qualification and handoff • Track and report on marketing-sourced pipeline and campaign performance • Develop nurture sequences that move prospects through the consideration funnel • Guide and develop the Associate Product Marketing Manager • Delegate campaign execution and content production while maintaining quality standards • Provide regular feedback and coaching to support professional growth • Coordinate workload and priorities across product marketing initiatives