• Oversee and optimize the marketing technology stack (with a strong focus on HubSpot), ensuring systems are integrated and effective. • Lead the configuration and optimization of two HubSpot instances with two brands in each instance, both trouble-shooting issues and refining existing processes and building out net new ones. • Develop and implement best practices for lead management, scoring, segmentation, and nurturing, creating automated workflows that support campaign success and drive customer acquisition. • Conduct regular audits of marketing operations processes and technologies, identifying areas for improvement and implementing scalable solutions to support growth. • Manage data integrity and ensure accurate data collection via forms, developing robust reporting and analytics capabilities to support data-driven decision-making across the organization. • Collaborate with cross-functional teams to align marketing operations with broader company objectives and other operations teams (revenue, product, customer experience etc.) to ensure our systems work seamlessly. • Serve as the subject matter expert on marketing technology, providing training and support to team members on best practices for using tools effectively and maximizing marketing impact. • Manage the Marketing’s team Monday.com instance by creating automation that enhances the team’s project management capabilities. • Monitor and report on key marketing performance metrics (e.g., MQLs, conversion rates, ROI), delivering actionable insights and recommendations to improve marketing effectiveness.