• Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches , events and conferences • Lead demand generation, digital advertising, SEO/SEM, and email marketing • Oversee content distribution strategies • Manage and optimize marketing technology stack ( CMS, CRM, marketing automation, analytics , ad platforms , social listening/share of voice tools, e.g. ) • Analyze performance metrics, report on KPIs, and translate insights into action • Own digital marketing budgets, forecasting, and ROI measurement • Lead, mentor, and grow a team of digital marketers • Collaborate with sales, creative, and executive leadership to ensure alignment between strategy and business goals • Stay current on digital trends, platforms, and best practices