• Own and manage PPC campaigns across platforms such as Google Ads, Microsoft Ads, and paid social channels • Develop and execute SEO strategies to increase organic traffic, keyword rankings, and qualified conversions • Perform keyword research, competitive analysis, and opportunity modeling to guide campaign and content strategy • Optimize campaign structure, bidding strategies, ad copy, and landing page alignment to improve performance metrics • Monitor, analyze, and report on campaign KPIs including CPL, ROIM, rankings and conversion rates • Conduct technical and on-page SEO audits and partner with web and content teams to implement improvements • Collaborate with content and demand generation teams to align SEO and PPC with campaign themes and offers • Run A/B tests across ads and landing pages to continuously improve conversion performance • Manage budgets and forecasts across paid channels to maximize return on spend • Build dashboards and executive-ready reports that translate performance data into actionable insights • Stay current on search engine algorithms, paid media features and digital marketing best practices