• Develop Strong Portfolio and Hernia Procedural Expertise • Build clinical and procedural excellence to drive above-market growth • Create and execute targeted strategies to increase hernia market share • Utilize the Fragment, Expand, & Standardize (FES) model to convert accounts • Strengthen partnerships with key stakeholders in hernia disease management • Engage customers to improve patient outcomes and procedural adoption • Lead efforts to integrate robotic surgery into hernia procedures • Position the hernia portfolio as the key solution for robotic-assisted surgery • Utilize advanced selling tools, disease state education, and innovative solutions to drive new business • Implement market development programs, therapy awareness initiatives, Pace programs, training, and simulation labs to accelerate procedural adoption • Achieve/exceed quota • Execute new product launches • Effective forecasting and opportunity management