• Define the commercial strategy to achieve annual revenue goals. • Own revenue mix across PMPs, Programmatic Guaranteed, Direct IO, and Open Exchange. • Build seasonal pacing plans aligned to advertiser buying cycles. • Own annual, quarterly, and monthly forecasting and capacity modeling. • Build and lead a national sales organization structured by territory and portfolio management. • Serve as a player-coach by actively participating in strategy sessions, deal reviews, and client pitches. • Recruit, develop, and retain top sales talent. • Define clear career paths, performance expectations, and enablement programs. • Implement rigorous forecasting, inspection, and deal review processes. • Own Salesforce pipeline discipline, reporting, and attribution. • Design and implement modern, performance-aligned sales compensation plans. • Lead fair and transparent commission attribution and conflict resolution. • Architect sales strategies for each Screenverse network, including packaged offers and value-based pricing. • Lead pricing strategy for major deals, preferred partnerships, and strategic opportunities. • Drive cross-functional collaboration with Marketing, Client Success, Supply Partnerships, and Programmatic Partnerships teams. • Establish a consistent operating rhythm including: Weekly pipeline reviews, Monthly forecasts and pacing, Quarterly business reviews (QBRs). • Provide real-time coaching to model consultative, strategic selling behaviors. • Build a continuous learning culture through updated playbooks and enablement. • Implement structured onboarding and ramp programs for new hires. • Ensure sellers are equipped with clear value propositions, vertical narratives, and objection-handling strategies. • Own all core sales KPIs, including: Leading indicators such as activity levels, pipeline growth, stage progression, and deal cycles, Lagging indicators such as revenue attainment, win rates, quota achievement, and revenue mix. • Identify and mitigate risks to the revenue plan, including: Insufficient holding company coverage, Overdependence on a small number of buyers, Supply or deliverability constraints.