• Design and execute strategy across paid search, paid social, outbound sequences, email, website, and partner campaigns • Build and optimize campaigns in HubSpot and connected tools, including workflows, lead routing, and basic scoring • Develop a revenue attribution model that connects marketing touch points to opportunities and closed revenue • Create dashboards and reporting for leadership visibility into funnel performance, channel ROI, and pipeline health • Collaborate with Sales and RevOps to improve lead hand-off, follow-up, and feedback loops • Run structured experiments on messaging, offers, and channels; scale winning plays into repeatable programs • Own forecast and target modeling for marketing-sourced and influenced pipeline aligned to revenue goals • Champion data integrity across HubSpot, CRM, and other key systems