• Create and implement territory coverage plans for optimal account coverage. • Conduct 85%+ in-person sales calls to promote, sell, and service existing and potential animal hospitals, veterinarians, and staff to achieve growth targets. • Increase the Diagnostic revenue growth for both Reference Lab, imaging, and In-house Diagnostics (IHD) equipment, tests, and services year over year through new account acquisition and existing account upgrades and development • Able to independently advance sales to the closure of business contracts while seeking appropriate approvals per the sales operations process. • Create and implement a quarterly sales plan to achieve sales goals and objectives per the sales compensation plan. • Provide IHD and Reference Lab diagnostic product education, training, support, and service, including consultation at staff in-service and veterinarian seminars. • Identifies customer needs, translates them to provide additional products and services, and provides customers with the best solution to their current practice needs. • Fiscally manage territory by controlling expenses, renewing and signing new contracts, and prospecting new business opportunities using strong prioritization. • Understands and applies understanding of the timeline for the sales process to demonstrate respect for client time by including thorough analysis in client meetings. • Build and maintain relationships with referral sources to establish a solid base of new business opportunities. • Cooperates and collaborates with Inside Sales Teams, including Customer Success Representatives, to secure leads and identify customer needs. • Shares important insights and competitive market information to regional and senior leadership. • Enhance overall customer experience by researching customers before site visits allowing for tailored messages and anticipation of issues to reduce the number of contacts to close/renew business. • Demonstrates and believes in Antech's lab diagnostics services, IHD equipment, and Imaging systems as the best solution for veterinary practices’ diagnostic needs. • Coordinate daily support activities and customer activities at meetings as assigned. • Maintains Salesforce (CRM) customer and business data and other system records accurately and thoroughly. • Identify, target, and acquire new business opportunities. • Negotiates and implements mutually beneficial contractual relationships for customers and the company. • Adheres to typical pricing guidelines and seeks exceptions only when they maintain mutuality. • Utilize approved sales collateral to support promotional and territorial needs. • Partner with cross-functional teams and internal resources to co-promote full portfolio of Antech services and products. • Collaborates with Sr. Equipment Specialists and Regional Managers to identify critical opportunities where practitioners are ready to purchase the full diagnostic suite, including, but not limited to, IHD, Sound/Cuattro, AIS, and Reference Lab services. • Manage, maintain, and safeguard all company assets consistently and in compliance with administrative and reporting responsibilities.