• Marketing Tech Stack Strategy & Implementation – they will not be implementing a CRM • Evaluate, select, and implement a modern marketing technology stack (MAP, CDP, ABM tools, analytics platforms, etc.) • Lead integration efforts across platforms to ensure seamless data flow and campaign execution • Partner with IT and external vendors to ensure security, scalability, and compliance • Process Optimization • Design and document scalable marketing workflows across campaign planning, lead management, and reporting • Establish governance models for data hygiene, segmentation, and attribution • Performance & Analytics • Build dashboards and reporting frameworks to measure marketing effectiveness, ROI, and pipeline contribution • Enable real-time insights for demand generation, customer lifecycle marketing, and sales alignment • Team Enablement & Collaboration • Train and support marketing team members on tools and best practices • Partner with RevOps • Ensure alignment between Marketing and Sales technology, process and reporting so that we optimize investments and outcomes • Budget & Vendor Management • Own the marketing operations budget and vendor relationships • Negotiate contracts and manage renewals for tech platforms and services